Habito- Mortgage Kama Sutra

A one-of-a-kind print campaign from UK mortgage broker, Habito.  It is a play on words and illustrations to create “a light-hearted and adult-only take on the financial terms that often cause anxiety during the mortgage application process.”  As the company explained it:

…our research found that people’s sex lives can suffer when they face mortgage application anxiety. One in ten couples surveyed, equating to nearly half a million Britons, admitted that getting a new mortgage stressed them out so much that they weren’t intimate with their partner during the entire process, while one in 20 confessed it caused them to sleep in separate rooms. We’re here to make mortgages easier — so people can get on with the fun stuff.