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Showing posts from July, 2021

Required- Proof of Being Unvaccinated

A California restaurant has been in the news for putting up a notice that says that patrons require to produce proof of being unvaccinated.  To hear the owner, though, in this abrasive interview with CNN’s Chris Cuomo, it is an “IQ test” and that “this is not an anti-vaccine stand, it’s a pro-freedom stand”.

Basilico's Unvaccination Proof Required


On a separate note, as far as the owner was concerned, the aired interview wasn’t the end of his war of words with CNN and Cuomo.  Among other things, on his Facebook page, he released his own recording of the interview along with an explanation of what he claimed were the real terms of the interview, as well as footage of what transpired at the restaurant after the aired interview ended.

Adam Driver’s Centaur Turn

First off, let me say that I’m one of those who found his new ad for Burberry Hero fragrance to be quite bewildering.  More than that, I have been confounded by the explanations of the idea behind the ad.

From the YouTube description:

A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism.


From the campaign website:

The campaign challenges the traditional stereotypes of masculinity, bringing a horse and a man together to create a modern myth amongst an awe-inspiring landscape, exploring our codes of duality and the power of the animal kingdom. Through this vivid mythological metaphor, we delve into the story of someone leaping into the unknown, overcoming challenges and transforming into something new, while remaining true to himself.

Boris Johnson supports Chain Gangs

To quote Mr. Johnson:

If you are guilty of antisocial behaviour and you are sentenced to unpaid work, as many people are, I don’t see any reason why you shouldn’t be out there in one of those fluorescent-jacketed chain gangs visibly paying your debt to society. So you are going to be seeing more of that as well.

Link to video

May the Tape be with You

From Australia: an ad for a tape measure that makes a staid product a lot more interesting than one might expect.

Link to video

Medal Bites

Ever noticed how winning athletes have the tendency to bite their medals?  Ever wondered why? While there are those who have seriously tried to answer this question, Burger King Belgium has found a way to spin an absurd explanation into a new campaign around the current Olympics.  Meanwhile, the Tokyo Olympics Committee thought it fit to add its views on the matter via this tongue-in-cheek tweet:


Tokyo Olympics Medal Bite

Biden’s Blood Sucking Retort

From the official transcript of an exchange with a reporter, after a late-night return to the White House, last Wednesday:

THE PRESIDENT:  We answered enough questions today.  The only reason I’m stopping: I feel badly you’re here this hour of the night.

Q    Mr. President, can you clarify what you said about no — that there’s no — no one in the Democratic Party is anti-police?

THE PRESIDENT:  I didn’t say that.

Q    I know that you said you don’t want to defund the police —

THE PRESIDENT:  I said that that — that is not the Democratic Party’s position.

Q    Okay.

THE PRESIDENT:  I’m the Democratic Party; I am President.  So is the Speaker of the House and so is the –- the Majority Leader.  We are not the defunding the police.

Q    Okay.  And are there people who — in the Democratic Party, who want to defund the police?

THE PRESIDENT:  Are there people in the Republican Party who think we’re sucking the blood out of kids?

Bacon Beats

It sounds like the crackle of a vinyl record but is actually the sound of bacon sizzling, captured on a vinyl record, and is part of a new campaign for Wright Brand Bacon. 

As explained in this report:

Working with Ogilvy Chicago, the brand recorded their real-wood smoked bacon sizzling and pressing it onto vinyl to create Bacon Beats. Using high-fidelity equipment, Wright Brand recorded its bacon sizzling for 19 minutes and 22 seconds (the year the brand was founded) and pressed it onto Side A. On Side B, they interviewed Wright Brand employees at the bacon plant in Vernon, Texas.

Wanted- Kids at heart

That’s the core message in a new hiring campaign by children’s toy and entertainment firm, Spin Master, and is underscored by memes such as these:

Spin Master- Project Manager

Spin Master- Executive Producer, Creative Marketing

For sex-starved Tokyo athletes

First, there was the news about the unavailability of condoms.  Then, there were reports of ‘anti-sex’ beds.  But it seems there is a bit of good news- for some athletes, at least.  Tulipán, an Argentina-based self-pleasure brand, has shipped its wares to Tokyo for the use of the delegation from its country.  Its message (machine translated):

Dear Argentine Olympic Committee:

We know that this year our Olympic athletes will not be able to break the bubble and thus, they will miss the opportunity to have relationships with others. We receive comments that each day they are stricter in Tokyo.

For us, sex relieves pressure and has a very positive influence on a person's mood, something that all of our athletes need. Therefore, to take care of the well-being of our athletes, we want to send them a special kit with all our self-satisfaction products so that they can explore different sexual experiences with their own body.


The company may also be willing to selectively help out other athletes, as evidenced by this tweet to Irish gymnast Rhys McClenaghan, who debunked the reports about the strength of the beds.


 Tulipan tweet

Nancy Ajram- Yay

A blast from the past: the Lebanese pop diva’s 2003 chartbuster.

TalkTalk- Dinner for Two

A new ad for the British telecom provider brilliantly depicts the art of billing for anything and everything.

Link to video

Tinder man seeking 8.5+ woman

From a supposedly verified Tinder profile that has gone viral, after it was shared by a Reddit user:

I see average and ugly women everyday, everywhere I go. Why would I want to associate with more of them on dating sites???  Please be an 8.5 or better!!  I’ve had sex with some of the most beautiful women in the world, so I kind of need something nice to keep my attention!! 
In closing looks are by FAR a woman’s most important asset and any woman that doesn’t get that is an idiot! Here’s the math – ugly women = weak man, got it!

Drones against rats

Excerpts from a Wired report:

Beginning in August 2021, the conservation group Island Conservation will employ a novel approach in an attempt to clear the rat population from Tetiaroa Atoll (as well as two other islands in French Polynesia): drones. By using specially-engineered drones to blanket the islands with rat poison, the charity will implement the world’s first scalable, heavy-lift drone operation to remove invasive rats.

A previous effort to rid Tetiaroa of rats in 2012 failed. For an eradication to be successful, 100 per cent of the rats on an island have to be killed.  A single pregnant rat can overrun a 1,000 hectare island within two years. In 2012, it took 35 volunteers four months to spread poison pellets by hand over 100 hectares.

Tetiaroa supports thousands of nesting seabirds, including four IUCN locally threatened species, making it one of the key seabird breeding sites within French Polynesia. The atoll is also a major nesting site for green sea turtles – all of which are threatened by rat predation.

Software to flag distracted politicians

From Belgium: a software that marks out politicians who use their phones while the Parliament is in session.  As explained on the developer’s website:

Every meeting of the Flemish government in Belgium is live streamed on a YouTube channel. When a livestream starts, the software is searching for phones and tries to identify a distracted politician. This is done with the help of AI and face recognition. The video of the distracted politician are then posted to a Twitter and Instagram account with the politician tagged.

Distracted Politicians- Flemish Scrollers

Poopowerment

This is a new campaign from supplements brand, Garden of Life, for its probiotic range for women.  Going by the press release, the idea behind it was twofold: one, to explain the benefits in “real, human terms”, and two, to make an ad about how “women and commercials should be okay talking about poop”.  Going by the actual ad, it seems that the emphasis was on the latter.  In the space of 60 seconds, the word ‘poop’ is mentioned eighteen times.

Link to video

Teaching an Alligator a Lesson

From an AP report:

A Florida man told police officers he was “teaching it a lesson” when he tried to throw a live alligator he had stolen from a miniature golf course onto the roof of a beachside cocktail lounge, authorities said.

The 32-year-old man was arrested early Thursday when Daytona Beach Shores police officers spotted him attempting to throw the gator onto the roof of a cocktail lounge located just off Highway A1A, according to a police report.

The officers then saw the man take the alligator by its tail, hit it against the awning of the building, throw it to the ground and stomp on it twice, the report said.

The man from Homestead, Florida was taken into custody and charged with possession and injury of an alligator, unarmed burglary of an occupied dwelling, theft and criminal mischief.

Branston vs. Branson

From a tweet from Branston Pickle, a day before Richard Branson took off on his space flight:

Branson, Not Branston


And then there were the follow-up tweets… 


…and the additional clarification tweets:

Car Lights as a ‘Paintbrush’

As explained in this report:

A prominent New Zealand artist and an award-winning race car driver have teamed up for a first-of-its-kind art piece.

The 120 by 60-metre art piece had race car driver Greg Murphy drive along lines that artist Otis Frizzell sketched while a long lens camera photographed the car's lights.

The abstract art piece is an interpretation of a leaping Jaguar logo created with the lights of a Jaguar car.


The final image:

Jaguar lights


Link to the behind-the-scenes video

There’s a Price to Waiting

Crypto app Blockfolio has put out a couple of spots, presumably to imply the rapid speed of change in the world of cryptos, and the potential cost of dilly-dallying.  Depending on your point of view, these ads may come across as absurd, amusing, or alarming.

Spot 1: Cocktail Party

Spot 2: House Hunting

Fast music ban in Seoul gyms

Excerpts from a report in The Korea Herald:

South Korea’s virus authorities are asking those in the Greater Seoul area to give up high-speed running on treadmills and fast dance music for group exercises in fitness clubs, as they worry that intense workouts could exacerbate the spread of COVID-19 during its most challenging wave to date.

The running speed on treadmills is capped at 6 kilometers per hour. Music played at group exercise classes at fitness clubs cannot exceed 120 beats per minute.  That means some famous pop songs like “Gangnam Style,” 132 bpm, cannot be played.

Authorities have defended the restrictions on fitness clubs, saying fast music and strenuous cardio exercises could generate more respiratory droplets and cause the virus to spread further.

Heineken- The Night is Young

This is a new commercial that, according to Heineken, is meant to “celebrate the return to social life” and to also “encourage the young to get vaccinated”.  What it shows is seniors partying in droves, without masks or social distancing, supposedly on account of being vaccinated.  As one might expect, it has stirred up feelings among anti-vaxxers.  Some of the reactions:

Deranged, disgusting and disturbing vaccine propaganda from #Heineken.

May your profits be as weak as your product. You deserve to sink for this.

Deranged advert. Sick company. #BoycottHeineken permanently.


There was also this tongue-in-cheek suggestion:

Everyone who’s mad about this should go buy a case of Heineken, and share videos of them dumping it down the drain. That’ll show them!

Goat Lottery

Excerpts from an AP report:

To protect historic lands from invasive goats, Hawaii officials will distribute the live animals to the public via a lottery.

Those interested in the goats may apply for permits, which will be issued through a random lottery on July 28. The state Department of Land and Natural Resources will distribute 20 to 50 goats per permit.

Applicants must indicate how many goats they want and can’t choose individual animals.

Lottery winners must have a 16-foot enclosed horse trailer or equivalent to pick up the goats so that they don’t escape. A permit can be refused if a trailer isn’t secured.

France 3- Olympics

In the run up to the Olympics, TV channel France 3 has released a series of idents featuring its adorable marmots.

Calling BS on the Crypto Hype

That’s the idea behind a recently released spot for a start-up crypto platform, whose country of incorporation isn’t clear.  Except that instead of words, you get- believe it or not- an explicit visual of BS.  So don’t say you weren’t warned: watch the videos linked below at your own risk.

What I also found notable is the way the ad evolved between May and June to put the BS in greater focus.

Link to video uploaded in May

Link to video uploaded in June

RIP Richard Donner

Lethal Weapon 3 (1992)
  - Rottweiler scene

Maverick (1994)
  - The scam with the Indians

Find Joy

One of three promotional spots put out by the Bellagio, Las Vegas, this stands out for being superbly understated and subverting expectations in more ways than one.

Link to video (be sure to read the description below the video)

Nudes will survive anything

A 2020 print PSA from Greece that recently resurfaced.  Intended to convince teenagers to think before sharing intimate photos, it takes a strikingly unconventional approach to make its case.  Best seen on a large screen.

Venus with a mirror

Bacchante by the sea

Reclining nude

Lucky Balls

From Argentina: a business magazine’s outlandish idea to bring good luck to its readers.

Link to campaign video

BBC- Tokyo Olympics Trailer

A richly-detailed, immersive tour of shops, arcades, street signs and more.

Link to video

RIP John McAfee

Going by reports, John McAfee died last week in a Spanish prison.  If it sounds as if I’m not convinced, that’s because there’s a lot about the man that is shrouded in mystery, and hard to know for sure.  By his own admission, he once faked a heart attack to escape deportation.

Scanning the obituaries that have followed, I noticed a certain pattern.  While they have a mention of his more substantive accomplishments from long ago, they are dominated by the news-making events of the past 10 years or so: from his extreme lifestyle choices to his crypto currency entanglements, from being a fugitive from justice to running for the US presidency, to falling foul of the law again.  That may seem to be a comment on the media’s priorities.  But the bigger truth is that it stems from the narrative that McAfee himself sought to present, and thus reflects how influential he was in doing so. 

Many remember him for this bizarre message video that he put out in 2013.  On the face of it, it appears to tie in with his projected, and perceived image of a fun-loving, eccentric innovator and businessman.  Yet I suspect that it was, in no small measure, an attempt to play down/ deflect attention from the murder charges against him from a year earlier. 

For anyone seeking a less-biased perspective of the man, I recommend the 2016 documentary, Gringo: The Dangerous Life of John McAfee, along with a conversation with the director.  For those who prefer something to read, I recommend a 2013 piece, Dancing with a Madman.

Buck Naked

A tale of misadventure in the middle of the lockdown in Sydney, Australia.  As reported in The Guardian:

New South Wales police have fined two men for breaching coronavirus restrictions after they were startled by a deer while sunbathing naked on a beach south of Sydney and ran into the bush, becoming lost and needing to be rescued.

Police sent a helicopter to search for the pair, who were fined $1,000 for breaching public health orders amid a coronavirus outbreak that has seen residents in greater Sydney locked down and banned from travelling outside their local area.

The NSW police commissioner, Mick Fuller, told reporters about the sunbathers at the press conference, saying it was “difficult to legislate against idiots”.


Another report had this to add:

It is not clear exactly what the deers did to startle the sunbathers and cause them to flee into the bush.