Foster’s puts swearwords on its cans
I’ll let this report explain:
To champion the ‘swearing is caring’ habit of British men and to give them a helping hand to reconnect with mates, Foster’s has launched ‘Love You Cans’.
The new campaign centers round new research from Foster’s that found that 59% of British males resort to calling one another names like ‘W*nker’, B*llend, D*ckhead, Toss*r and Kn*bhead’, as a way of expressing love towards their mates.
The limited-edition run of cans are emblazoned with the affectionate insults men already use with their closest mates.
Zach Jordan, senior brand manager at Foster’s said: “These aren’t just novelty cans. They’re designed as an olive branch. Mates who’ve drifted apart can head online and send a ‘Love You Can’ directly to a friend, complete with a personalised note to act as an easy, no-pressure way to break the ice and open the door to conversation again in a style that rings true with mates all over Britain.



