Posts

2026 Ig Nobels

A few of the winner citations:

Economics Prize
“for amassing evidence that upper-class people are more likely to snatch from a children’s supply of candy, and engage in other kinds of unethical behavior.”

Medicine Prize
“for the study called “How to Blow the Nose—An Aerodynamic Study of the Nose Blowing.

Physics Prize
“for theoretical and experimental attempts to design a splash-free urinal.”

Peace Prize
“for documenting that we value friends who are vicious to people we dislike.

 

Link to full report

Why hasn’t ‘serial butt sniffer’ been stopped?

From California: a legal expert’s reported opinion on why Calese Cowder — dubbed as “the serial butt sniffer” —  keeps getting released, only to be caught allegedly doing the same thing again:

Attorney and legal expert Dmitry Gorin said that’s because many of the charges connected to Crowder are misdemeanors.

“If there’s an actual touching, that’s a felony,” Gorin said. “But just sniffing somebody, it really doesn’t rise to a felony. As the law stands now, it is very hard to file a felony offense based on this conduct.”

Since Crowder’s most recent arrest is for a felony parole violation connected to a prior burglary case, Gorin said he may stay in custody longer, but it’s also unclear what new charges the district attorney might file.

Gorin said, ultimately, Crowder likely needs mental health treatment in addition to jail time.

“Yes, you can lock him up, but eventually he’s going to be out. And until he gets treatment, it’s just reoffending and reoffending and reoffending,” Gorin said.

Smart Flying

Norwegian Air makes its case with subtle humour and simplicity.

Link to video

A Warehouse for Everyone

From New Zealand: a series of slice-of-life spots for retail chain The Warehouse that highlight the special place it enjoys in the hearts and minds of customers.

Link to video

The 90-Year-Old Butt Theory

Men’s sunscreen brand Pasty Man explains why an old butt ages better than your face.  It introduces us to an unforgettable model and offers this unforgettable advice:

Aim for a face as smooth as a 90 year old butt.

 

Link to video

Ice Dreams

As announced by Ben & Jerry’s UK:

Meet Ice Dreams: limited-edition, freezer-fit pillowcases served straight from a bespoke Ben & Jerry’s tub.

Made from ultra-soft 100% cotton and inspired by fan-favourite flavours - Cookie Dough, Phish Food, and Half Baked - they keep your pillow permanently on the cool side for the ultimate chilled bedtime setup.

 

Link to video

RIP Tim Curry

From his very quotable memoir:

By all accounts (mathematically confirmed), I was conceived in South Africa, which bears no relevance to my life other than to add to the tally of countries my parents referred to as “home.”

Wickedness, it seems, comes naturally to me. Or, at least, others evidently see it as a trait I’m capable of accessing and reflecting in front of an audience.

I suppose it’s a compliment, albeit a slightly alarming one, when a big-time director is considering “Who should play the devil?” and your name instantly springs to mind as being a natural for the role.

I knew I would be climbing volcanos while filming [Congo] yet was still resolutely smoking two packs of Marlboros a day. Which, you may be surprised to learn, doesn’t vibe terrifically well with climbing volcanos.

People have often contacted me for roles when they’re trying to figure out “Who the hell can play this?” or, more likely, “Who would want to?”

I’ve been turned away from auditions for being too terrifying. I never know how much of that is people making associations with other characters I’ve played, or if I just naturally have a more frightening demeanour than intended. I find either potential rather amusing, and quite a good indication that said role was never meant to be.

 

With David Suchet in Appointment With Death (Poirot S11E04)

RIP Dolly Parton

Quotes over the years, as compiled by AP News:

October 1979, on kissing President Jimmy Carter at the White House

My husband wants a picture of this, too.

 

May 1992, on husband Carl Dean and happiness

It was love at first sight. I see people who turn my head all the time. It’s just that nobody’s turned my head around as much as him.

 

May 2009, on receiving her honorary doctorate

Just think, I am Dr. Dolly! So when people say something about ‘Double-D,’ they will be thinking of something entirely different.

 

December 2018, on writing “I Will Always Love You”

People always tell me, ‘I thought that was Whitney’s song. I didn’t know you wrote it. I thought she wrote it.’ And I tell them, ‘She can have the credit. I’ll just take the cash.’

Prison Appeal

From Belgium: a PSA that reserves its message for the punchline.

Link to video

 

Alternative link

The United Kingdom of Golf

Golf apparel brand Manors announces a collaboration with Reebok with a delightful introduction to the sport in the UK.  To quote:

Golf arrived in The United Kingdom before the steam engine, football or even a cup of tea.

It’s been all around the world since then.

But it is not the clubs nor the clothes that give our great game staying power.

It’s the stubborn sods that take to the links in the pouring rain, travelling ungodly distances at absurd hours to tee it up with their mates.

That’s right. The hopelessly devoted are who keep the spirit of The United Kingdom of Golf alive and well.

We hope the Reebok x Manors Collaboration serves as a fitting tribute to these finest of golf explorers.

 

Link to video

 

Alternative version

Fire Makes Everything Epic

A new spot for Burger King presents fire as the reason to appreciate its flame-grilled offerings.  To quote one of the creative minds behind the spot:

Nobody has ever gathered around a microwave. Fire has been pulling people together for a hundred thousand years; Burger King® has been doing it since 1954. We did not invent that idea. We just turned the volume up.

 

Link to video

Liquid Death’s ‘Relieving’ Campaigns

Two recent collaborations that reinforce the canned water brand’s status as a willing partner for bonkers promotions.

With goodwipes: Home Buttler

With Garage Beer: Pee Collection

Awful Dreams

A short introduction, excerpted from a news report:

What happens when a 16-year-old voice recording from Sir John Hurt meets AI filmmaking? Brooklyn-based creative agency American Haiku decided to find out.

In 2010, Hurt recorded narration for a short horror film that was ultimately shelved after years of funding setbacks, leaving his previously unheard performance in the vault. Nearly 16 years later, American Haiku founder and CCO Thom Glover revived the project with director and AI artist Michael Hess, using generative AI to finally bring Awful Dreams to life.

But rather than use AI to recreate the realism the filmmakers originally envisioned, they leaned into the technology’s imperfections – its distortions, hallucinations and unpredictability – to create a nightmarish visual language that would have been impossible to achieve when the film was first conceived.

The result is an unusual collision of archival performance and emerging technology: a film anchored by Hurt’s voice, but visually shaped by AI in ways that embrace its limitations rather than conceal them.


Link to video

Stop the Blame Game

Dogs take centre stage as they protest against being unfairly blamed for “human digestive indiscretions” in this new campaign for heartburn & indigestion tablet brand, Rennie.

   -Molly’s Story
   -Duke’s Story
   -Baxter’s Story
   -Protest

Travel Etiquette Collection

Lufthansa has announced a limited-edition range of caps, bags, and sweaters with ‘good manners’ messages on them.

Link to video

RIP Mark Rydell

It’s hard to think of a screen villain quite like Marty Augustine.

The Long Goodbye (1973)
   —‘Now, that's someone I love
   —‘Everybody take off your clothes

Heinz Love Lid

A simple idea, wonderfully imagined.

To quote from the press release:

The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer's favorite foods.

Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings—Like, Love, and Crazy Love—so fans can match every squeeze to what's on their plate.


Link to video

Oral Kung fu

What begins as a tooth brushing routine ends up as a martial arts combat in this surreal spot for oral healthcare brand Paradontax.

Link to video

Saving is in

From Australia: ING Bank uses droll humour to promote the launch of its ‘Savings Booster’ savings account.

   -Car Park
   -Restaurant

Power cable diverted to avoid ‘Dobby’s grave’

As explained by The Guardian:

Harry Potter fans have forced a new multimillion-pound power cable between the UK and Ireland to be relocated after complaining it would desecrate the “grave” of Dobby, a fictional elf.

The character was laid to rest on Freshwater West beach in Pembrokeshire, Wales, in the film Harry Potter and the Deathly Hallows. Fans of the wizard series come to leave stones reading “Here Lies Dobby” despite being asked not to by the land owner, the National Trust, because the beach is an ecologically sensitive site.

The £430m Greenlink interconnector, which links the National Grid to Ireland, was initially going to pass through the site of the “grave”, the project manager Simon Ludlam told the Energy Revolution podcast.

Ludlam said he did not know who Dobby was, and became confused by the calls the company received, saying a colleague told him: “Apparently we’re going to go straight through Dobby’s grave”.

“I said: ‘Dobby, who’s Dobby? I don’t know Dobby?’ I said: ‘He’s a fictitious character in a fictitious book, the whole thing is fictitious, what are you talking about?’”

He said the colleague told him: “No it’s very, very serious.”

The firm then enlisted planners to find a new route that avoided the supposed grave. “A lot of people were very happy about that, and the project is now going [ahead] and Dobby’s happy.”