Iceland offers AI Knittakers

Remember when Iceland invited tourists to “Out-Horse” their emails?

In its latest campaign to tempt visitors, the country takes a dig at AI notetakers by promoting a cheeky — but very human — alternative.

Skip your next meeting. Let an AI Knittaker take it, while you visit Iceland instead!

Introducing AI Knittakers. Not Artificial Intelligence—real Authentic Icelandic knitters who attend your “could’ve been an email” meetings for you, skillfully knitting one important takeaway (if there was one), and free you up for something better.

 

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The Don’t Panic Room

Columbia Sportswear has a contest targeted at survivalists that offers a chance of winning a doomsday bunker (read: well-stocked, modified shipping container).  Along the way, its CEO — an increasingly familiar presence in their campaigns — takes a shot at tech billionaires.

[T]hose tech bros already have their bunkers, but they don't have the skills to survive outdoors. Try starting a campfire with crypto or fly fishing with microchips.  Good luck with that.

So, this bunker is going to go to somebody that's up to the task. Someone with the practical skills to survive the great outdoors. If you can hike, fish, navigate, forage, anything. Just send us a video to prove it and we'll deliver this bunker straight to the winner. Because if the world does go to [bleep] Bitcoin will not keep you warm.

 

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Norway makes toilets ‘great again’

Following Donald Trump’s derogatory comments on the country, Visit Norway has a campaign embellished with tasteful toilet humour, so to speak.

Norway make shit houses great again!

These toilets are worth a visit, both when you really have to go – and when you don’t.

Some restrooms along the Norwegian Scenic Routes actually invite you to take your time and enjoy the scenery – even if you don’t have any business to take care of.

 

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RIP Patrick Stewart

For those who’d like to remember him for more than Shakespeare, Star Trek, and X-Men:

   Yorkshire Tea commercial: Tina’s leaving do

   Uber Eats campaign: Face-off with Mark Hamill

   A chilling moment from Green Room (2015): ‘They’re smarter than you’

Brad Pitt, Dogs, and Coffee

This is how one report summarised the latest in the actor’s series of commercials for espresso machine brand De’Longhi:

Brad Pitt wakes up to sixteen dog roommates with opinions, subtitles, and zero interest in his sleep schedule — then Spike Jonze turns a Magnifica Duo pitch into a living-room tribunal about whether coffee is ever truly “perfetto.” Hot or cold is the product claim. Judgment is the joke.

 

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The Weathermen

A bizarre ad for betting platform, Kalshi, that is best enjoyed as a diverting 4 minute short.

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Fragrance Without Borders

It’s a campaign for Doctors Without Borders, best explained by the press release:

In a media landscape where attention is scarce, humanitarian crises are often pushed into the background. Since 2021, Mediaplus has supported Doctors Without Borders’ fundraising campaigns in Germany through cross-media strategy and planning. For the new campaign, the two partners, together with the Mediaplus Creative Collective, have reinterpreted the familiar format of the fragrance print ad: a traditional fragrance sachet is embedded within a visual world of floral aesthetics and perfume-bottle imagery, but the usual scented sample has been replaced with disinfectant, creating a true Fragrance Without Borders. Under the slogan “This Fragrance Knows No Borders”, the campaign draws attention to a product that plays a crucial role in protecting patients and medical teams in crisis regions around the world.

When Tesco partnered with Deliveroo

The announcement film draws inspiration from buddy movies, complete with a very ’80s track.

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‘No one loves you more than Exxon’

In fact, if it were possible, we at Exxon want to, in a gentle and loving manner, enter you from behind.

 

That’s from Yellow Dot Studios’ latest Big Oil PSA with Woody Harrelson finding the perfect narrative tone for Adam McKay’s satirical prose.

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Aldi UK opens a Broomstick Parking Bay

To quote from the news release:

Aldi is giving witches and wizards a place to park this Halloween by opening a special parking bay for shoppers travelling by broomstick at its Water Lane store in York. 

The store’s dedicated broomstick parking bay features a purpose-built rack, spooky signage and broomstick floor vinyl, giving magical shoppers somewhere to leave their broom while they stock up on Halloween essentials.

It comes after research by Aldi revealed York as the spookiest town in the UK, with more than one in four Brits (28%) saying they believe the historic city is the most haunted place in the country.

Pubscription

It’s a collaboration between Heineken and Amazon that is being piloted in the UK, to help find pubs and bars via the Fire TV app.  To quote from a report:

Available to users aged 18 and over through an age-gated Fire TV app, Pubscription allows participants to explore venues ranging from lively sports pubs to relaxed local bars. Users can subscribe for free, select a venue and invite friends to join them.

The collaboration uses Fire TV as a route from digital entertainment discovery to physical venues, positioning the platform as a tool for facilitating social experiences beyond the home.

 

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Stay for Dinner

A new spot for Just Eat,  part of its new campaign ‘Stay Just Where You Are’.

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‘Unqualified’ election victory

As reported by Dexerto:

Brady Rogers, a 33-year-old business owner from Kelowna, British Columbia, secured a seat on city council during the October 17 municipal election, despite repeatedly claiming that he had no interest in becoming a politician.

His victory comes after his campaign attracted widespread attention for its sarcastic messaging, including an introduction on his official website that reads:

“Do I enjoy politics? No. Do I know what I’m doing? No. But am I qualified? Also no.”

The Growmitment

A 2 minute short for Movember Foundation’s 2026 campaign.

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Preposterously Persistent

A new spot for the Nissan Qashqai hybrid features an utterly absurd yet spectacular Hollywood-style chase in the quest to make a point about its battery life.

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A knockout punch for ‘stupid plans’

Everybody has a plan… until they get punched in the mouth.

 

Mike Tyson’s famous line is at the heart of a new campaign for Boost Mobile and is delivered by the man himself… with the sort of punch you’d expect.

   —‘Anybody here have a plan?’
   —‘Never ever’

Selfie for All

A marvellously-conceived 2 minute film that kicks off with reflections and drama in a Scottish pub and then, unexpectedly, reveals itself as a promotional film for Flanders in Belgium.

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The Amber Nectar

Foster’s has a new spot and it’s delightfully silly.

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Death sentence hopeful executed… after 18 years

To quote from a news report:

A Florida prisoner who said he killed his cellmate specifically to get on death row was executed Tuesday, nearly 18 years after the attack.

[James] Robertson had pleaded guilty to first-degree murder for strangling Frank Hart while he slept in 2008 and waived all appeals. He told investigators that he did it so he wouldn’t have to live out his days in prison.

Robertson was 17 years old when he went to prison in 1980 for burglary and assault. Years of convictions for escape, battery and weapons while in prison kept adding time to his total sentence. Hart had been sent to prison in 2003 following a sexual battery conviction.

‘It's totally even a city’

From Norway: The Oslo-hater is back and this time, his grievances are countered with a musical tribute to the city.

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