The Weathermen
A bizarre ad for betting platform, Kalshi, that is best enjoyed as a diverting 4 minute short.
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Fragrance Without Borders
It’s a campaign for Doctors Without Borders, best explained by the press release:
In a media landscape where attention is scarce, humanitarian crises are often pushed into the background. Since 2021, Mediaplus has supported Doctors Without Borders’ fundraising campaigns in Germany through cross-media strategy and planning. For the new campaign, the two partners, together with the Mediaplus Creative Collective, have reinterpreted the familiar format of the fragrance print ad: a traditional fragrance sachet is embedded within a visual world of floral aesthetics and perfume-bottle imagery, but the usual scented sample has been replaced with disinfectant, creating a true Fragrance Without Borders. Under the slogan “This Fragrance Knows No Borders”, the campaign draws attention to a product that plays a crucial role in protecting patients and medical teams in crisis regions around the world.
When Tesco partnered with Deliveroo
The announcement film draws inspiration from buddy movies, complete with a very ’80s track.
‘No one loves you more than Exxon’
In fact, if it were possible, we at Exxon want to, in a gentle and loving manner, enter you from behind.
That’s from Yellow Dot Studios’ latest Big Oil PSA with Woody Harrelson finding the perfect narrative tone for Adam McKay’s satirical prose.
Aldi UK opens a Broomstick Parking Bay
To quote from the news release:
Aldi is giving witches and wizards a place to park this Halloween by opening a special parking bay for shoppers travelling by broomstick at its Water Lane store in York.
The store’s dedicated broomstick parking bay features a purpose-built rack, spooky signage and broomstick floor vinyl, giving magical shoppers somewhere to leave their broom while they stock up on Halloween essentials.
It comes after research by Aldi revealed York as the spookiest town in the UK, with more than one in four Brits (28%) saying they believe the historic city is the most haunted place in the country.
Pubscription
It’s a collaboration between Heineken and Amazon that is being piloted in the UK, to help find pubs and bars via the Fire TV app. To quote from a report:
Available to users aged 18 and over through an age-gated Fire TV app, Pubscription allows participants to explore venues ranging from lively sports pubs to relaxed local bars. Users can subscribe for free, select a venue and invite friends to join them.
The collaboration uses Fire TV as a route from digital entertainment discovery to physical venues, positioning the platform as a tool for facilitating social experiences beyond the home.
‘Unqualified’ election victory
As reported by Dexerto:
Brady Rogers, a 33-year-old business owner from Kelowna, British Columbia, secured a seat on city council during the October 17 municipal election, despite repeatedly claiming that he had no interest in becoming a politician.
His victory comes after his campaign attracted widespread attention for its sarcastic messaging, including an introduction on his official website that reads:
“Do I enjoy politics? No. Do I know what I’m doing? No. But am I qualified? Also no.”
Preposterously Persistent
A new spot for the Nissan Qashqai hybrid features an utterly absurd yet spectacular Hollywood-style chase in the quest to make a point about its battery life.
A knockout punch for ‘stupid plans’
Everybody has a plan… until they get punched in the mouth.
Mike Tyson’s famous line is at the heart of a new campaign for Boost Mobile and is delivered by the man himself… with the sort of punch you’d expect.
Selfie for All
A marvellously-conceived 2 minute film that kicks off with reflections and drama in a Scottish pub and then, unexpectedly, reveals itself as a promotional film for Flanders in Belgium.
Death sentence hopeful executed… after 18 years
To quote from a news report:
A Florida prisoner who said he killed his cellmate specifically to get on death row was executed Tuesday, nearly 18 years after the attack.
[James] Robertson had pleaded guilty to first-degree murder for strangling Frank Hart while he slept in 2008 and waived all appeals. He told investigators that he did it so he wouldn’t have to live out his days in prison.
Robertson was 17 years old when he went to prison in 1980 for burglary and assault. Years of convictions for escape, battery and weapons while in prison kept adding time to his total sentence. Hart had been sent to prison in 2003 following a sexual battery conviction.
‘It's totally even a city’
From Norway: The Oslo-hater is back and this time, his grievances are countered with a musical tribute to the city.
Oura’s ‘hand’-crafted world
In a new campaign, the smart ring brand finds a smart way (what else?) to place its rings in sharper focus.
Wanted- ‘A Professional Nose’
From Finland: the tourism marketeers for the Turku Archipelago want to promote it as “the best-smelling destination in the world” and to that end, are offering a ‘Nose Job’ — a short term assignment as a scent reviewer. To quote from the promotion website:
As our Nose, you'll follow your nose across the islands and assess the archipelago's scents, from sea air and pine forests to saunas and freshly baked bread. You'll describe and analyse what you smell in a way that makes other people want to smell it too. And you'll document all of it yourself on video and in photos, which Visit Turku Archipelago will use in its social media and other channels. At the end, you report your findings. Honestly.
We’re assessing applicants based on four things:
- How convincingly you smell, including your technique, and how vividly you describe what you smell.
- How you come across on camera.
- Your social media presence and how well you connect with an audience.
- The application that leaves the jury most convinced.
We don't hold interviews. We make the decision based on your video and application form alone, so make them count.
RIP Jeffrey Archer
From an obit on the BBC website:
As many have observed, Jeffrey Archer, who has died aged 86, led a life as colourful as the plot in one of his novels.
He was, at one time or other, a senior Conservative politician, a best-selling author, a peer of the realm, and a convicted perjurer.
Possessed of huge drive, vast wealth and immense personal charm, Archer bounced back from disaster and, more than once, rebuilt a shattered life.
But for all his talents, he will be remembered as a man affected by a defective moral compass, whose public humiliation was entirely self-inflicted.
Few critics praised Archer's prose style, his sense of humour, or the emotional depth of his characters.
But none could match his talent for relentless, aspirational, rags-to-riches plots that, once started, could not be put down.
Lord Archer often appeared incapable of separating autobiographical fact from fantasy in his continuing drive for public recognition.
He died a wealthy man, albeit one whom very few trusted.
From an obit on the website of India’s The Statesman:
In his novels, the hero is usually wronged and then wins. In his own life, Archer often did the wronging. And yet he kept winning back an audience. That says something about him, and something about us.