Smart Flying

Norwegian Air makes its case with subtle humour and simplicity.

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The 90-Year-Old Butt Theory

Men’s sunscreen brand Pasty Man explains why an old butt ages better than your face.  It introduces us to an unforgettable model and offers this unforgettable advice:

Aim for a face as smooth as a 90 year old butt.

 

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RIP Tim Curry

From his very quotable memoir:

By all accounts (mathematically confirmed), I was conceived in South Africa, which bears no relevance to my life other than to add to the tally of countries my parents referred to as “home.”

Wickedness, it seems, comes naturally to me. Or, at least, others evidently see it as a trait I’m capable of accessing and reflecting in front of an audience.

I suppose it’s a compliment, albeit a slightly alarming one, when a big-time director is considering “Who should play the devil?” and your name instantly springs to mind as being a natural for the role.

I knew I would be climbing volcanos while filming [Congo] yet was still resolutely smoking two packs of Marlboros a day. Which, you may be surprised to learn, doesn’t vibe terrifically well with climbing volcanos.

People have often contacted me for roles when they’re trying to figure out “Who the hell can play this?” or, more likely, “Who would want to?”

I’ve been turned away from auditions for being too terrifying. I never know how much of that is people making associations with other characters I’ve played, or if I just naturally have a more frightening demeanour than intended. I find either potential rather amusing, and quite a good indication that said role was never meant to be.

 

With David Suchet in Appointment With Death (Poirot S11E04)

RIP Dolly Parton

Quotes over the years, as compiled by AP News:

October 1979, on kissing President Jimmy Carter at the White House

My husband wants a picture of this, too.

 

May 1992, on husband Carl Dean and happiness

It was love at first sight. I see people who turn my head all the time. It’s just that nobody’s turned my head around as much as him.

 

May 2009, on receiving her honorary doctorate

Just think, I am Dr. Dolly! So when people say something about ‘Double-D,’ they will be thinking of something entirely different.

 

December 2018, on writing “I Will Always Love You”

People always tell me, ‘I thought that was Whitney’s song. I didn’t know you wrote it. I thought she wrote it.’ And I tell them, ‘She can have the credit. I’ll just take the cash.’

Prison Appeal

From Belgium: a PSA that reserves its message for the punchline.

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The United Kingdom of Golf

Golf apparel brand Manors announces a collaboration with Reebok with a delightful introduction to the sport in the UK.  To quote:

Golf arrived in The United Kingdom before the steam engine, football or even a cup of tea.

It’s been all around the world since then.

But it is not the clubs nor the clothes that give our great game staying power.

It’s the stubborn sods that take to the links in the pouring rain, travelling ungodly distances at absurd hours to tee it up with their mates.

That’s right. The hopelessly devoted are who keep the spirit of The United Kingdom of Golf alive and well.

We hope the Reebok x Manors Collaboration serves as a fitting tribute to these finest of golf explorers.

 

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Alternative version

Liquid Death’s ‘Relieving’ Campaigns

Two recent collaborations that reinforce the canned water brand’s status as a willing partner for bonkers promotions.

With goodwipes: Home Buttler

With Garage Beer: Pee Collection

Stop the Blame Game

Dogs take centre stage as they protest against being unfairly blamed for “human digestive indiscretions” in this new campaign for heartburn & indigestion tablet brand, Rennie.

   -Molly’s Story
   -Duke’s Story
   -Baxter’s Story
   -Protest

Heinz Love Lid

A simple idea, wonderfully imagined.

To quote from the press release:

The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer's favorite foods.

Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings—Like, Love, and Crazy Love—so fans can match every squeeze to what's on their plate.

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Saving is in

From Australia: ING Bank uses droll humour to promote the launch of its ‘Savings Booster’ savings account.

   -Car Park
   -Restaurant

Kids, clarified

Pizza Hut UK adds a dash of humour to its ‘Kids Eat Free’ promotion.

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There’s also this:

THE PIZZA HUT OFFICIAL GOAT POLICY

To ensure the comfort, safety, and dining experience of all guests, the following Goat Policy applies at all times.

The management welcomes customers from all walks of life. However, goats, whether domestic, wild, mountain, miniature, pygmy, dairy, cashmere, angora, boer, alpine, saanen, nubian, toggenburg, fainting or otherwise caprine in nature, are not permitted to participate in promotions intended for human customers unless expressly stated.

For the avoidance of doubt, a goat remains a goat regardless of size, age, hairstyle, confidence level or choice of accessories. The addition of a lead, collar, jumper, raincoat, school uniform, bow tie, spectacles, trainers, backpack, birthday hat or novelty moustache does not alter its taxonomic classification.

Customers must not:

• Register a goat as a child.
• Present a goat as a qualifying guest.
• Attempt to order from the children’s menu on behalf of a goat.
• Argue that a goat is ‘basically one of the family’.
• Claim that a goat has ‘excellent table manners’ as grounds for an exception.
• Introduce a goat through the main entrance, side entrance, emergency exit, kitchen window or ventilation system, or disguised inside an oversized coat. Goats found browsing decorative plants, sampling menus, investigating table legs, standing on furniture, attempting to negotiate with staff, chewing promotional materials or expressing unusually strong opinions regarding pizza toppings may be politely escorted from the premises.

Management accepts no responsibility for:

• Missing napkins subsequently discovered to have been eaten.
• Shoelaces that become unexpectedly shorter.
• Flower displays that become significantly less floral.
• Customers who insist they ‘only looked away for a second’.
• Any philosophical debate concerning whether goats would enjoy stuffed crust.

Exceptions to this policy may only be granted where required by applicable law. Such exceptions do not extend to emotional support goats, motivational goats, office goats, celebrity goats, influencer goats, pirate goats, detective goats, goats wearing fake glasses or goats that can allegedly ‘understand English’.

Any disputes concerning the species of an individual shall be determined solely by management.

Pizza Hut UK x

Normal F***ing Sunglasses

DuckDuckGo takes a savage jab at AI-powered sunglasses with one that do just what they are supposed to do.

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Better In Real Life

From Australia: awkwardness abounds in this film for Melbourne-based Hector’s Deli centred on a first date that gets off to a shaky start.

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Deliciously Confusingly

A pigeon takes centre stage in a new spot for Pepsi’s ice cream flavours.

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Get Real World Useful

No students.  No campus sights.  A new campaign for the University of Lincoln in England steers clear of familiar tropes and makes its point with a real-world dose of dry humour.

   -Sofa
   -Hikers

Shoes for a zombie apocalypse

A new spot for orthopaedic footwear brand, Kuru.

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Man arrested for train surfing… naked

To quote from a tongue-in-cheek post by the Sedgwick County Sheriff's Office in Colorado:

Greetings Sedgwick County,

For those of you who had the unfortunate experience of seeing this gentleman surfing naked on top of a moving locomotive yesterday, I want you to know that he was arrested on felony and misdemeanor charges.

Daniel Ray Ballance of Quartzsite, AZ decided to visit our County yesterday via the Union Pacific Railroad after he broke a window on a locomotive and entered it. To some he blew the horn, to others he showed a little too much.

Daniel expressed his love of vodka, beer, and playing the Banjo. Unfortunately, we had to separate him from those loves and the train ride. Instead Daniel is spending some time at an all expenses paid stay in jail, where he is presumed innocent until proven guilty.

RIP Gary Sobers

From a tribute on the AP News website:

Sobers held a slew of records. His unbeaten 365 against Pakistan in 1958 — remarkably his first test century — was the record score for 36 years, before countryman Brian Lara bettered it. He also was the first player to reach 8,000 runs in test cricket and to hit six sixes in one over in a first-class game, for Nottinghamshire against Glamorgan in English county cricket in 1968.

All this achieved while maintaining a party lifestyle.

“Well, it’s an exaggeration to say I was partying every night. Just every other,” Sobers told The Guardian newspaper in 2002.

“The night before a test match, I’d always be out and about all night. Sometimes I didn’t sleep at all before a big game.”

The Future Is Feline

In a new campaign, pet-tech company Whisker unambiguously announces where it stands in the cat vs. dog debate.

   -Green Bag Blues
   -Raining Cats and Dogs

‘Only fans’ from Back Market

In a tongue-in-cheek spot,  the refurbished goods platform turns up the heat, to help beat the heat.

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