Twitter’s New Ad Campaign

This set of B2B TV commercials from Twitter, carry a level of black humour that I am not sure what to make of.  According to one report, the idea was to enhance Twitter’s appeal to advertisers by showing how engaged Twitter users are.  To anyone watching these spots, though, Twitter users may appear to be portrayed as little more than compulsive addicts.

Spot 1: Roommates

Spot 2: The Office

Spot 3: Couple