SmartWax for Clean Oceans

SmartWax is an open-source surf wax formula developed by Clean Ocean Foundation Australia that claims to reverse the damage carbon emissions have caused to our oceans.  In their words:

The innovative formula contains a natural substance capable of neutralising the harmful acids found in the ocean. Studies have shown, the key to making a noticeable change is to micro dose the ocean gradually over time to avoid throwing off its natural balance. This makes surfers the perfect group to administer the solution. With over 35 million active surfers worldwide, the effectiveness of these micro doses increases significantly, we could potentially convert 112 million litres of acidic sea water per day.

But here’s something interesting.  A set of surf wax with SmartWax formula were formed into the faces of leaders who deny climate change - such as Donald Trump and Jair Bolsonaro. They were sent to key wax producers to encourage them to apply the formula. The message: to not be like the biggest climate change deniers who refuse to act.

Here’s a link to the promotional video.