A Dramatic Take on Eco-Anxiety

This new ad from environmental charity, Friends of the Earth, takes eco-anxiety to a dramatic extreme.  According to one of the people leading the creative team:

We wanted to create a high-intensity, Hollywood-esque chase scene that got pulses racing. The more dramatic we made it, the more humour there would be in the reveal…

Coinciding with the launch of the ad, Friends of the Earth released findings from a recent poll commissioned by them suggesting that 70% of 18-24 year olds in UK are more worried about climate change than they were a year ago.