Burger King- Listen to Yourself

The creative agency behind this new ad from Burger King France calls it a “guilt-freeing brand movie that will do you the greater good”.  It urges you to ignore what others say and instead, go with your gut, especially if you feel like indulging in a Whopper.

From the tongue-in-cheek press release:

Family, friends, colleagues, social networks, magazines, trends, brands… They’re always telling us what’s best for us. “Do this. Do that.” What if, one day, we decided to say stop ? What if we just choose to indulge ourselves ? Because there’s nothing better than listening to our needs.

That’s exactly what a woman decides to do in the new BURGER KING® campaign, which you really should watch because… no, you know what? Watch it or don’t watch it, just do as you please.