Dollar Shave Club- Borrowed for a Reason

While the latest commercial by Dollar Shave Club may be interesting in itself, the research that led to it, is probably equally noteworthy.  According to one report:

Feedback from DSC members inspired the limited-time offer and campaign. According to a brand survey, 25 percent of women said they sometimes "borrow" their partners' or roommates' razors for leg, bikini-zone and armpit grooming. (Oh, and 10 percent said they sometimes secretly use their significant others' toothbrushes. On their teeth, presumably.)