Fanta- Unleash Your Inner Idiot

To be more accurate, Fanta’s new campaign is called “In the Name of Play”.  The centrepiece of the campaign is a 90 second film styled as a sports ad, complete with training clips and an inspirational soundtrack.  Except that instead of sportspeople, it features internet celebrities who have become famous for pulling off stunts that some would consider to be outright dumb.

This is how the creative agency behind it, summed it up:

There's an idiot in all of us. Isn't it time you set yours free? Our new campaign for Fanta celebrates the real people behind some of the most hilariously dumb videos on the internet. The true champions of play.

In line with that, the OOH campaign makes its point a lot less subtly.