Ford EcoSport- Surf Tag

São Paulo city, Brazil, has an estimated 150,000 surfers.  But pursuing that passion isn’t easy.  Getting to a good surfing spot means travelling upwards of 100 miles, often a lot more.  With that in mind, Ford launched Surf Tag for owners of its EcoSport SUV.  It’s a special toll tag offering surfing weather forecasts and toll-free access on select days.  Here’s a link to the campaign video.