Country Time- Littlest Bailout

Kraft Heinz lemonade brand Country Time has launched a campaign to “bail out” American kids who have had to close their lemonade stands due to the current pandemic.  The company will be giving away 1000 prepaid gift cards worth $100 each. 

From the campaign website:

We know this will be a rough summer for lemonade stands. And if the big guys are getting bailed out, why shouldn't we help the littlest entrepreneurs get the same treatment?

That's why Country Time has created The Littlest Bailout. An economic relief program to help the smallest of small businesses: lemonade stands.

Stimulus checks to help kids preserve the values of lemonade stands, honest work, and entrepreneurship, while putting a little juice back into the economy.

Applications can be made on the campaign website by submitting a short essay on how the “stimulus” will be used along with a photo of the lemonade stand.

Here’s a link to the campaign video.