ČSOB Bank- Marathon Dogs

A brilliant concept and a dazzling campaign video.

From the campaign description:

It’s easier to train for a marathon with a sparring partner. But what if you don’t have one? ČSOB Bank, an official partner of Bratislava Marathon, has teamed up with the largest dog shelter in the country and introduced The Marathon Dogs. Unique training solution for runners who don’t have a sparring partner.