Promote Iceland- Let It Out!

This new campaign from Promote Iceland invites you to let out your lockdown frustrations into the Icelandic wilderness, remotely.  On the campaign website, you can record your screaming, shouting, or yelling, and it’ll be released in the open, at a location of your choice. 

This is how they explain it:

You’ve been through a lot this year and it looks like you need the perfect place to let your frustrations out. Somewhere big, vast and untouched. It looks like you need Iceland. Record your scream and we’ll release it in Iceland’s beautiful, wide-open spaces. And when you’re ready, come let it out for real. You’ll feel better, we promise.

There is also advice on “how to let it out”:

1. Consider what your ‘scream’ will be. Some people will use volume, some will use words, some may even use breath.

2. Stand with your feet hip-width apart, a slight bend in your knees. Relax your shoulders. You may find it useful to put your hands on your hips or use your arms to help push out some of the pent-up emotion. Follow your instincts.

3. Imagine a baby when it cries and screams. The noise comes from the baby’s gut. This is where your scream should come from. If it helps, put your hands on your belly and take a few deep breaths before you begin.

There is a disclaimer, though:

This is a starting point. If you need mental health support it is imperative that you seek out professional help.