Badoo- Keep the Home Fires Burning

The current pandemic has seen quite a few advertisers push the limits on acceptable ways to grab attention.  Somewhere at the top of that list, I am inclined to include dating app Badoo which has put out posters that thank Britons for “sacrificing sex for your country”.  Actually, that’s just the footnote- the headline copy and the visuals are more explicit, in-your-face, and leave nothing to the imagination.  At your risk, click here to see one example. 

The company explains its approach thus:

54% of singles are unsure on the rules about sex in lockdown so we've taken to the streets of London to make it loud & clear

In addition, for those who prefer a frank, no-holds-barred, long read, there is a 2000 word post on its website.

For anyone curious to know more, here’s a link to an in-depth report/ analysis of the campaign.