Pepsi Picker- Real Skills

From Ecuador: a delivery app that doubles as a jobs site.

After being laid off during the pandemic,  a number of workers- white and blue collar- have found alternative employment as delivery service messengers.  In that backdrop, Pepsi has partnered with Picker, one of Ecuador’s most popular delivery platforms, to create an opportunity for its messengers to be hired for their core competence.  Consequently, its app has been modified to include the work experience and skills of its messengers, which pop up with every order they deliver. 

Here’s a link to the campaign video.