St1- Only Low Prices

While the key pitch in promoting its unmanned fuel stations is the low prices, in its latest round of ads, Nordic energy firm St1 has taken the rather unusual step of highlighting the lack of amenities at these stations. 

The firm has a history of promoting these unmanned stations in a manner that is humorous and unconventional.  Some years ago, it had put out an ad featuring Meat Loaf that “dared” you to try an unmanned station.  Last year, to promote its app for “a different kind of refuelling”, it came out with this series of commercials.