ROM Buzz- Event Sponsorship
For the launch of ROM Buzz- a chocolate wafer with rum filling- Romanian chocolate brand ROM has come up with a campaign that is, true to its tradition, smart, funny, and audacious. It is proposing a rather unusual event sponsorship offer. It is offering to sponsor- hold your breath- cancelled major events. Here’s a link to a video that presents the idea.
In addition, it has released a series of videos that feature direct pitches and reminders to the people behind very specific events such as “the tennis tournament where everybody dresses in white”. Each pitch is a delight to watch.
- Cancelled Football Tournament pitch
- Cancelled Tennis Tournament pitch
- Cancelled Superheroes Event pitch
- Cancelled Music Festival pitch
- Cancelled Football Tournament pitch reminder
- Cancelled Tennis Tournament pitch reminder
- Cancelled Music Festival pitch reminder
Last but not the least, the actual sponsorship packages make for interesting reading.