Adidas- The ZXience Network

You may need to brace yourself for this.  Adidas has released a 12 hour video to promote a shoe.  Yes, 12 hours.  The shoe in question- ZX 2K BOOST- has been labelled as “an experiment in feeling”.  The promotional video- dubbed ‘The ZXience Network’- is a collection of streams/ clips that include slow motion hydraulic press videos, liquid nitrogen experiments, 3D animation and more.  This is how Adidas describes it:

We explore the weird world of "oddly satisfying" with a stream of things that feel too good to explain, the ZXience Network turns the experience of wearing sneakers into shows that mesmerize the senses. Celebrating and showcasing our most satisfying shoe yet, the ZX 2K BOOST, this mixture of creations from artists and experts is made to mesmerize. Sit back and sink into a stream of squish.

Here’s a link to a sampling of the streams that make up the video.

Here’s a link to the complete video.