Take a Baby Step into Parenting

Planning to start a family?  How about adopting a dog to start with?  That’s the pitch from Pedigree New Zealand in a hilarious campaign that includes wacky videos and even a slide deck with some very persuasive graphics.

To top it all, there’s a cheeky disclaimer in fine print:

The facts in this document may have been embellished, or even fabricated, for the good of dogs.