Nappy New Year

Little Big Change has positioned itself as a diaper brand with “something to say”.  In the new year, they are inviting parents to join in and say something about the year gone by, via their children.  To be specific, they have to write ‘2020’ on their little ones’ diapers and post photos of them wearing that, on Instagram.  In the words of the creative agency behind the campaign:

We can say that 2020 was a truly shitty year. To mark the occasion, Little Big Change decides to invite all child (sic) to profoundly express themselves on their year in diapers to the effigy of 2020.