Never Forget What Really Matters
A safe driving campaign from Road Safety France that looks nothing like what you might expect. From the description:
No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new Road Safety campaign is a celebration of life.
After a gloomy year and as the French start to recover a greater freedom of movement, let’s bet love and happiness will be a stronger lever than fear to change people’s behaviours on the road.
Spot 1: Life is too sweet…
Spot 2: Life is more delightful…