A Playfully Scary Pitch for Pet Insurance

Pet insurance firm, Waggel, likes to describe itself as the “outlaw” of the industry: out to make the things simple and enjoyable.  It seems that for its first TV commercial, it was looking for a way to express that idea.  The result is an advert that is a light-hearted take on scary movies with references to Psycho and The Shining.  Here’s a link.