Transform Your Worries Into Lullabies

From Australia: a one-of-a-kind campaign from wellness drinks brand, No Ugly.  Coinciding with World Sleep Day, and intended to promote its ‘sleep’ tonic, the company is offering to “sing you to sleep with what’s keeping you awake”.  To show how that might sound, it has put out a series of side-splitting spots in which professional and personal worries are transformed into sweet, soothing lullabies.