Adam Driver’s Centaur Turn

First off, let me say that I’m one of those who found his new ad for Burberry Hero fragrance to be quite bewildering.  More than that, I have been confounded by the explanations of the idea behind the ad.

From the YouTube description:

A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism.

From the campaign website:

The campaign challenges the traditional stereotypes of masculinity, bringing a horse and a man together to create a modern myth amongst an awe-inspiring landscape, exploring our codes of duality and the power of the animal kingdom. Through this vivid mythological metaphor, we delve into the story of someone leaping into the unknown, overcoming challenges and transforming into something new, while remaining true to himself.