Bacon Beats

It sounds like the crackle of a vinyl record but is actually the sound of bacon sizzling, captured on a vinyl record, and is part of a new campaign for Wright Brand Bacon. 

As explained in this report:

Working with Ogilvy Chicago, the brand recorded their real-wood smoked bacon sizzling and pressing it onto vinyl to create Bacon Beats. Using high-fidelity equipment, Wright Brand recorded its bacon sizzling for 19 minutes and 22 seconds (the year the brand was founded) and pressed it onto Side A. On Side B, they interviewed Wright Brand employees at the bacon plant in Vernon, Texas.