Poopowerment
This is a new campaign from supplements brand, Garden of Life, for its probiotic range for women. Going by the press release, the idea behind it was twofold: one, to explain the benefits in “real, human terms”, and two, to make an ad about how “women and commercials should be okay talking about poop”. Going by the actual ad, it seems that the emphasis was on the latter. In the space of 60 seconds, the word ‘poop’ is mentioned eighteen times.