Crap and Coffee

Sustainable toilet paper brand, Who Gives a Crap, has released a limited-edition blend of coffee.  The founder has been quoted as saying:

We’ve heard from reliable sources that coffee makes some people need to go to the bathroom.  As a toilet paper business, we found that pretty interesting.

Might that explain why the coffee has been branded as ‘Blend No.2’?

Going by the website, while the blend “plays well with colons”, customers shouldn’t expect this to make them “go” more than  other coffees.