Pay by Neigh

The tongue-in-cheek campaign video calls it “the world’s first payment option where customers can pay in animal noises”.  I’ll let this Time Out London report explain things more clearly:

You’ve heard of singing for your supper, but how about neighing for your booze? Animal noises – or Pay By Neigh – will be the new currency at Brixton Brewery later this month when it launches its new beer.

Neither money nor a lovely song will get you far at Brixton Brewery’s taproom when its limited-edition beer Urban Animals launches on November 18. The company will be giving away free cans of the new beverage – but only to those who recreate the sounds of a farmyard animal.

The event – which will run from November 18 to 25 – is in partnership with Vauxhall City Farm. Urban Animals is made with hops grown on the farm site, and all proceeds from the beer will be donated to the community project, which nearly had to close for good after the pandemic hit.