Promoting Burgers on OnlyFans
From Australia: the term ‘food porn’ acquires a very specific meaning in a new, and reasonably SFW campaign launched by fast food chain Grill’d for its plant-based ‘Impossible’ burgers that is fronted by the comedy duo, The Inspired Unemployed (remember this?).
The timing is quite notable, coming a week after a recent ad for the company was found in breach of ad standards for sexuality. Might that have been a trigger for the present campaign and/or the choice of OnlyFans? According to a company spokesperson:
When most people think of plant-based meat they think of boring and lifeless, the new social content series was a fun way to show that our new Impossible range is just as juicy and saucy as the real thing.
Link to OnlyFans page (requires free subscription)