A Ducky Campaign
From Norway: a new spot for Bank2 that relies on the cuteness of ducks to build brand recall. To quote the creative agency, though, the director of the ad “gives a duck about banking”.
It might help to know that the primary target audience of Bank2 are those in financial distress, and in the Norwegian version, the punchline isn’t an exercise in wordplay: it is much more direct.
Links to video: