Chocolate Erotica
From France: chocolate brand Le chocolat des Français has used artwork on its packaging to build a unique brand identity for itself, and as a centre piece of its promotions as well (see this, for example). For its Valentine’s Day promotion this year, it has put out a set of ginger chocolates whose packaging artwork features sexually suggestive imagery. In the words of the people behind the campaign:
The campaign features couples who have fallen into a routine. In the middle of the visual, the tablet calls on them to spice up their Valentine's Day evening thanks to optical illusions combining everyday elements and sexual ambiguity.