A Ballsy Campaign

‘Ball comfort’ has been at the heart of how Canada-based men’s underwear brand Saxx has sought to differentiate itself.  Now, for its US launch, it has a campaign that candidly and bluntly conveys that message.  To quote a company spokesperson:

We wanted a campaign that treats balls as seriously as we do. Not to say they’re not funny, I mean, they’re balls. But they’re more than just a low-brow punchline.

America’s balls are uncomfortable because they’re not being cared for. But they won’t be comfortable until we’re all comfortable talking about them.

Spot 1: Man or Gentleman
Spot 2: Whiskey
Spot 3: Manfruit
Spot 4: Eggs