KFC ‘Chickenstock’ Image Library

To quote from the campaign website:

It has come to our attention that many shops are using photos of our chicken to sell, well, their chicken.

We get it. They look so crunchy, juicy and irresistible. If it’s a temptation for customers, we can imagine what it’s like for competitors.

What we can’t accept is that they’re using them improperly. Pixelated, and in low resolution. People want to see crunchiness, not pixels.

That’s why we created KFC ChickenStock. A whole image bank full of KFC chicken. Free of pixelation, free of distortion, free of charge. Ready to be borrowed.

No, the Colonel is not crazy.

We’re just happy they love our images as much as we do. Because even though they can borrow our pictures, they will never borrow our taste.

Link to campaign video