‘Boris Baked Beans in Austerity Sauce’

That’s from the label on a tin spotted on a Tesco shelf in Brighton.  It seems to be an artistic protest against a controversial comment by a British cabinet minister in which he implied that households seeking to contain the rising cost of living would do well to stick to value brands.  The label also carries the assurance: ‘MISERY GUARANTEED’, a warning that the contents are “unfit for human consumption”, and a recommendation to not buy it and instead, donate the money to a list of charities that includes The British Red Cross.

Images of the tin, as shared in a local news report: