Sex Toys and Winning

Against the backdrop of speculation rocking the world of chess that US grandmaster Hans Niemann may have used a sex toy to cheat, Swedish pleasure brand RFSU has launched a cheeky outdoor campaign. For me, though, it was this statement from its brand manager that stood out the most:

Finally, sex toys get their well-deserved time in the spotlight. However, we want to nuance the cheating accusations, since sex toys are incredible shortcuts to get people on top of their game in bed.

RFSU- Winning Move