Would you buy a car via a food delivery app?

A Ford dealership in Saudi Arabia thinks its potential customers might.  At least, that’s the thrust of a recent campaign for the latest version of the Ford Territory.  To quote from a post by one of the creative people behind the campaign:

I am proud to share our latest campaign for Al Jazirah Vehicles Agencies Co. Ltd. to launch the all-new Ford Territory, and position it as an affordable SUV with competitive price. In a bold and unprecedented move, Aljazirah chose to go against traditional marketing tactics and disrupt the automotive category by collaborating with the #1 food delivery app in the kingdom, HungerStation and sell the car right there.