Romance, Action, and Investing

A few excerpts from a promotion campaign by a leading mutual fund company in India for a new fund:

It is like a multi-starrer blockbuster movie that has complete entertainment value for everyone.

It follows a mix of aggression, stability, and security - just like a blockbuster movie which gives the audiences the thrill of action, the rhythm of romance and the evergreen plot.

What’s a winning formula for blockbuster movies? Solid action, energetic dance and charming romance, each with a unique prowess, packed together for a wholesome experience.

Similarly, Aditya Birla Sun Life Multi Asset Allocation Fund works on the premise that different asset classes have distinct features and perform differently in different market cycles. They diversify across asset classes (primarily equity, debt, and commodities) to capitalize on the unique benefits of each asset class.