Valentine’s Day Cockroach Promotions

Cockroach-centered Valentine’s Day promotions by zoos appear to be expanding and spreading.

Bronx Zoo’s ‘Name a Roach’ promotion, now in its twelfth year, started as a way to simply name a cockroach after someone special but now has a host of add-ons that include a “Valentine's Virtual Encounter” with a roach. 

In contrast, San Antonio Zoo’s annual event ‘Cry Me a Cockroach’, now in its fourth year, has moved on from calling itself an opportunity to mend one’s broken heart to labelling itself as a conservancy fundraiser.

In addition to those zoos, Toronto Zoo announced a promotion that, like Bronx Zoo, invites you to give goosebumps to someone, but with a notable difference.