Breakup-Proof Hoodie
From Portugal: in a Valentine’s day promotion, streetwear brand +351 is offering customers a hoodie with the assurance of a replacement in the event of a breakup. Using a mix of legalese and humour, this is how the brand explains the thought behind the promotion on the product page:
- +351 is aware that its products are meant to be shared between its customers and third parties.
- At times, the relationships between +351 customers and these third parties come to an end.
- Sharing processes are inconvenient and potentially litigious.
- When co-ownership is no longer an option, dividing common property is not a possible solution in the case of +351 products.
- +351 wants both its customers and third parties to continue enjoying the +351 products that have been shared so far.
- Even though +351 products are the best, they do not possess the gift of ubiquity.
A short selection of the acceptable evidence of breakup:
- Photographs of the customer and the third party deleted from social media
- Third party’s contact block on the customer’s phone
- Third party’s profile block on the customer’s social media
- Testimonies attesting the end of the relationship between the customer and the third party, namely through the description of facts or circumstances that reveal the absence of a cohabitation relationship, bed and board division or companionship, friendship, conviviality, fraternization or connection through any other means whatsoever between the customer and the third party.