‘Date a good egg that gives you free eggs’

That’s how Kraft Heinz’s Just Crack an Egg brand is pitching an offer for a free subscription to a farmers dating site.  To quote from the promotion website:

To make a Just Crack an Egg^™ breakfast, you need to add a fresh egg. But who can afford to pay today’s high egg prices? You might as well try to marry a millionaire. Or date a farmer.

To help you get started, Just Crack An Egg^™ is giving you a year of free access to FarmersOnly.com—a dating site with over a million single farmers looking for someone to share their eggs with.