Filthy Mattresses as Billboards

From Australia: mattress startup 10:PM has transformed rancid, discarded mattresses into billboards with some creatively repulsive messages.  Here’s a sample:

HERE'S A FUN DEAD SKIN STAT TO MAKE YOUR ALIVE SKIN CRAWL.

30% of the weight of this mattress is made of dried epidermis particles shed by everyone who's ever caught a quick siesta on it. And since it's been dumped in Bondi backpacker-ville, it probably contains not-so-trace amounts of Irish, Brazilian, German and hideously sunburnt Pom.  The most putrid thing about this United Nations skin salad?  The mattress you nuzzle up to at night is probably 30% dead particles too. Unless, of course, you already had the wherewithal to buy a new, ultra comfortable, microbe neutralising, eco friendly Aussie made mattress from 10:PM.

According to the case study video, the text was stamped on the mattresses (“one judgmental letter at a time”) and then they were put up across locations that included affluent suburbs and outside Parliament .

The campaign also features a set of films that seek to project the essence of each ‘billboard’.

  -Bondi Backpackers
   -Parliament House Spineless
   -Mardi Gras Queen
   -Watsons Bay Swingers