Your Bum on a Billboard

From a recent campaign from sustainable toilet paper brand, Who Gives a Crap:

We want to put your bum on a billboard! For over a decade, bums like yours have been helping us uncrap the world, so now we're putting your rear front and centre.
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Get your cheeks featured in London, Sydney or Melbourne and let the world know you’re making it a less crappy place. YES, we’re being serious - we’re sending a bunch of bums sky high! And NO, you don’t need to be a professional booty model. ⁠