Dogg for Dogs

Pet care retailer Petco has tied up with Snoop Dogg to “sniff out better quality pet care for less human money”.  To quote the brand’s CMO:

Seeing this value through the eyes of the ultimate dog and dog dad — 'Tha Doggfather' himself — Snoop Dogg gives pet parents a fresh perspective on our comprehensive health and wellness offering at a value they can feel good about.

And this from the description for the campaign video:

It takes a Dogg to know a dog.