Fry Funeral
Let’s start with the press release issued by KFC Canada:
KFC Canada’s Old Fries have weathered their fair share of criticism over the years with the reigning sentiment being, to put it plainly, ‘KFC Fries suck.’ KFC heard Canadians loud and clear and have launched its new, boldly seasoned fries to win back the love of its most passionate fans and a bold campaign to support. New Seasoned Fries are crispy and seasoned enough to satisfy our toughest critics.
This is where things get creative. To mark the end of its “Soggy Fry Era”, KFC organised a ‘funeral procession’ through the streets of Toronto so that Canadians could offer “their final disrespects”. For those who missed that, there’s a live streamed funeral scheduled on August 1.