‘The most advanced hydro-muscular workout device’

That’s the latest bonkers pitch from canned water brand Liquid Death.  This is how the campaign video explains it:

With other workout devices there's no easy way to hydrate but now there's the Chest Blaster by Liquid Death.  It may look just like a can of Liquid Death but the Chest Blaster harnesses the power of hydrodynamic inertia to sculpt tone and completely hydrate in a fraction of the time of other devices.  Workouts that used to take hours now last only about 20 seconds.  Simply grip it and rip it while you sip it.

Link to video