Beyond wood and men
A quirky campaign for Modern Woodmen Insurance, explained thus:
Yes, our name is Modern Woodmen of America. But women of today, we get you. We see you and all that you do. You have the grit and resourcefulness of the pioneers of yesteryear and, well, we want to tell your stories.
Our new advertising campaign honors women by telling their stories by the campfire, like pioneers have done for generations. Timeless, and timely, stories that celebrate the common values of financial security, quality family life and community impact.