Sweden, not Switzerland
An amusing campaign from the Swedish tourist board Visit Sweden. To quote from the press release:
People still get Sweden and Switzerland mixed up. Every year, 120,000 people google the question: "Are Sweden and Switzerland the same?". Even the most informed and powerful people on earth can't always tell the two countries apart; A world leader, the New York Stock Exchange, and a famous popstar have all experienced this. Determined to end the confusion once and for all, Sweden is now proposing actions.