On Choosing a Fart Sound

Right after Duolingo’s 5 second butt-exploding Super Bowl spot went viral, the brand posted an explanation of how the commercial came about.  One of the revelations was about the fart sound that was used.  To quote one of the creative minds behind the spot:

There’s music to farts. They have an emotional range – from happy to defeated. We knew we had found the right sound when we hit on a fart with a smile.

It turns out that the said creative had a more direct role in the sound of that fart.  A piece on the Figma blog quoted him saying this:

One of my talents is making fart sounds with my armpits, with great emotional range. So we did a recording session and recorded maybe 200 variations.