Ketchup Mishaps
Heinz has launched a promotional campaign titled ‘Heinz Ketchup Insurance’ that invites customers to make a claim for relief in the event of any one of 57 creatively imagined categories of ketchup mishaps. Here’s a short selection of some of the categories:
Around The World
The claimant swings the bottle repeatedly, to push the ketchup towards the nozzle, causing the ketchup to squirt on the ceiling.
Total Bummer
The claimant unwittingly sits on a sachet of Heinz ketchup, causing it to explode beneath them.
Cupid’s Curse
The claimant’s angry lover applies Heinz ketchup to the claimant’s clothing, in an act of revenge.
Mid-Air Despair
The claimant sacrifices a sweater to enhance mediocre airplane food.
Table Tasting
The claimant eats ketchup remains off a table after an overly enthusiastic squeeze.
Heinz Sight
The claimant attempts to squeeze the bottle with a loose nozzle, causing temporary vision impairment.
Murphy’s Law
The claimant’s ketchup spill beats all the odds, and lands on the only white section of the affected object.
Red Carpet
The claimant spills ketchup and proceeds to walk in it, spreading the spill across a greater area.
The Panorama
The claimant underestimates the force inside sachet and creates a panoramic art piece inside car’s interior.